Through November of 2020, U.S. auto sales dropped by 12 percent, but sales of Kia grew! "According to new research from J.D. Power and Associates, Kia outperformed rivals through one of the most challenging years the industry has faced. Such business-page news has a practical impact on many car shoppers." (2) Learn how Kia is winning the hearts of consumers, what they’re doing to attract first-time buyers, and what it is about Kia that owners remain loyal to the brand.

How Kia Motors America, Inc. is Winning the Hearts of Consumers

When Kia received the most reliable brand award from J.D. Power in 2016, this was a turning point. Things really started to change in the minds of consumers. Kia was the first non-luxury brand since 1989 to win the J.D. Power award for model reliability. (1)

Next came the famed tour through South Korea that Pope Francis took in a Kia Soul. In fact, the Kia Soul won a World Car award for 2020, and the Kia Telluride won 2020’s overall World Car of the Year award. "When you combine boosted quality with good reviews and awards––and a warranty like the one Kia offers––it's hard to go wrong." (1)

New Models and Buyer Incentives Help Attract First-Time Kia Owners

The 2020 new arrival Kia Telluride was ranked first in Kelley Blue Book’s list of the best midsize SUVs. (2) Then, with the shift of consumer demand toward eco-friendly vehicles, automaker Kia now offers a range of hybrid, plug-in hybrid, and fully electric cars to choose from. At Kia, they believe reducing resource consumption is the right thing to do for our planet and our future.

"Creative promotions built around the pandemic allowed new owners to defer payments for up to six months if they lost their jobs in the pandemic." (2) Kia also regularly offers cashback offers on select new and upcoming models, plus Kia dealerships may have additional incentives for new and used models.

Why Owners Love Their Kia and Remain Loyal

Kia owners are not shy about sharing what they love about their vehicles. There are plenty of sites online where they share their happiness, from Consumer Reports to Consumer Affairs and more. Not to mention our own customers let us know what they think, and these are some of the most common things they love about their Kias are:

  • High-standard safety features
  • A solid engine that provides a smooth ride
  • Spacious interior and loaded with extra features
  • Top-notch reliability
  • Excellent gas mileage/efficiency
  • Affordable, a lot of car for the money
  • Long-term powertrain warranty
  • Ultimate comfort and handles great
  • Easy to maintain
  • Well-crafted body and interior with high-quality materials
  • Kia dealers are easy to work with and provide fantastic customer service

At Garvey Kia, our mission is to offer you a personalized, professional, and exceptional sales and service experience, delivered with honesty and integrity, well beyond your expectations because we appreciate your business.

The entire Garvey Kia team is fully committed to your complete satisfaction in every area of our Kia dealership, from our new and used car salespeople and managers to our service and parts advisors. We're confident that you'll find your visit to Garvey Kia a positive one.

Source:

1. Almond, J. "Kia’s Reputation Was Never as Bad as People Thought". MotorBiscuit. https://www.motorbiscuit.com/kia-didnt-deserve-its-bad-reputation/. 2020, 22 Aug.

2. Tucker, S. "Hyundai/Kia Had a Great 2020. They Seem to Be the Only Ones." Kelley Blue Book. https://www.kbb.com/car-news/hyundai-kia-had-a-great-2020-they-seem-to-be-the-only-ones/. 2020, 31 Dec.

Categories: News, New Inventory